How to Develop a Content Strategy: A Start-to-Finish Guide

 

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong.

After all, you've got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.

 

The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on here.